A few months back, Tony Larsen at Euro RSCG contacted me to work with him on a project that involved subject matter I couldn't pass up: hot sauce and devils. Frank's Hot Sauce is spicy stuff, and Tony wanted to convey the heat of the product in a visual straight out of hell. Since Bosch was unavailable, I stepped in to fill the bill.
The piece is one of a number of images that were accepted into this year's SI Advertising & institutional Exhibit, which I'll be traveling up to NY for this Friday, so I hope to see many of you there. Below are several other works that were accepted into various categories of the annual as well. And in case you've forgotten the details:

The Society of Illustrators 51st Annual Advertising & Institutional Show
Refreshments 6:00PM / Awards Presentation 7:00PM / Cash bar open until midnight, Friday, March 6th
128 EAST 63RD STREET, NEW YORK CITY
Tickets $30 MEMBERS $35 NON-MEMBERS
KEVIN@societyilustrators.org or call 212 838 2560
MARCH 4th through MARCH 28th