The Laws of Simplicity

I just came back from a very interesting lecture at MassArt by the genius behind the Simplicity Consortium at MIT Media Lab, John Maeda.
The guy is a total riot and his analysis about the concept of Simplicity is quite intriguing. If after reading his Ten Laws you feel the need to go deeper into the subject, I recommend getting the book. I'm a design geek, what can I say.