Are there any coincidences in brand design?
JULY 23, 2008
Crass coincidence or brilliant marketing?
You decide: separated at birth?
BAWLS is a Guarana "Energy Drink" manufactured by Hobarama LLC in the USA. It is marketed to a select crowd: military personnel, paintball and BMX racing enthusiasts and video gamers. The distinctive bottle design was created by Flow Design from Detroit. The bottle features 122 raised bumps to make it easier to hold. Our laboratory staff confirms the useful and pleasing tactile properties of the design.
I found this particular empty bottle littered on the grass where I take my daily morning stroll. I was attracted to the color and the shape of the bottle. I thought my eleven year old daughter, who's more of a collector of these types of things than I, would like it. I did a double-take when I saw the brand name. I wondered if there was an appropriately named pink bottle for the ladies (the name of which I will leave to your imagination!). Barely stopping myself from completely careening down the gutter, I studied the bottle further, turning it in my hand. It called to mind those vending machines in interstate highway men's rooms in various discrete locations that dispense sexual aids that "protect and enhance".
I'm happy that the life force is strong in our fighting men and women and I'm happy that BAWLS is there to encourage people to protect and enhance life with vigor. BAWLS is a caffeinated drink and a diuretic and may cause dehydration; please enjoy it responsibly.
Topical: Just thinking