Richard Downs
Brand Damage
I did this piece for BusinessWeek as Domino's Pizza grappled with the damage to its brand following a widely viewed prank video made by employees at a North Carolina outlet and put up on YouTube showing a worker sticking cheese up his nose before adding it as an ingredient. This story looked at what can be done to restore this and other brands when such things occur. Art Director Victor Williams, picked my first idea of a play on the pizza box. It was a long shot that Victor would pick my sketch of the company caught with its pants down, but I gave it a try. : )

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