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Richard A Goldberg
September 2006
New Yorker Rejects Pluto
posted:
Too Small
In honor of the astronomers who rejected Pluto as a planet, Francoise rejected my image as a cover.
Even More Halloween Rejects
posted:
IDENTITY THEFT
Drawger is going New Yorker crazy. This one is hot off the reject press.
Good Art Director and Client Story
posted:
Completed Ad format
A job I just completed is an excellent example of what well managed collaboration can produce. The ultimate client is Out of the Classroom (OOTC), a company that creates programs to deal with alcohol related problems for colleges and universities. The designer who got me involved is a principal at Essinger Sullivan. At the start of this project, the illustrator, the designer, and the marketing director from OOTC got together face to face and discussed the goals of the project and the technical requirements. At the end of that brainstorming session, we had a solid direction (from initial sketches by me) that everybody bought into. The end result was a campaign that succeeded on multiple levels and is producing solid results. For me it is a big win for illustration once again demonstrating its flexibility and strength in portraying compelling ideas and messages.
AD #1 How to Stay Out of the Headlins
Ad #2 The 800 lb. problem
Ad #3 What do you tell Parents?
Interesting New Yorker Story
posted:
I got this link through Drawn. John Mavroudis' NYker Cover story. http://www.zenpop.com/
Profit Magazine Spot
posted:
Article on new software that allows execs to create a dashboard on their computer to get a read on their current business status.
A Glimmer of Hope
posted:
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