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Paul Rogers
Coulrophobia for Taco Bell
posted:

Last month I was on a conference call with an art director from Deutsch who was driving his motorcycle and describing a new campaign for Taco Bell that involved a Dystopian world where everyone eats the same breakfast. There's a clown/dictator and several references to McDonald's. Senior Designer Erin Burrill was designing the propaganda posters and they needed some help with the clown poster.
Deutsch poster comps

Screen shot from the TV spot

The campaign just launched and you can see the three-minute version here:
https://www.youtube.com/watch?v=kuap4wIGSLg
 
And read more about the campaign here:
http://www.adweek.com/news/advertising-branding/ad-day-taco-bell-launches-cold-war-against-mcdonalds-propaganda-imagery-163643
Here's a look at the Illustrator outline



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