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Facebook vs. Google (plus)

SEPTEMBER 15, 2011
For Slate.com today. The usual two hour deadline.The piece was about how Facebook just unashamedly copies it's rivals and that's how they prevail. I toyed with tracing, taking an impression like a rubbing, all too complicated. The F in the logo sure looks like a happy animal...
Here it is with a bleed. The AD can extend the flat color as far as she likes and drop out type...

A free standing version in case it didn't read right away (to the editor) and to float in the text on the jump from the cover.
Here we go... the second version was used on the jump..