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Hal Mayforth
February 2007
A Cool Assignment
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Hunt 102 and ink on Arches 90 lb. rough
Every once in a while you get an assignment that's a bit off the beaten path. This is one I did last week for an agency in Texas for an insurance ad. The art direction was simple. On the left, A to B with a squiggly line on the right with a straight line. I worked directly on watercolor paper so that if there was one he liked, I wouldn't have to redraw it. The sketches reminded me of those calligraphy exercises of the 19th century. It was also a great point of departure for sketchbook drawings.
This is how the finish turned out with a light watercolor wash.
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