A full page for the July issue of Vancouver magazine. Art Director: Randy Watson.
The article looked at Vancouver's push toward being a more tech-friendly city. I presented a few ideas, but this idea, a building as mobile device is what they liked most. Although the final result bears very little resemblance, thoughts of Led Zeppelin's Physical Grafitti cover art, as well as scenes from Hitchcock's Rear Window came to mind as I worked on it.
I was commissioned a few months ago to do the cover of a 'schools issue' for a city magazine. Got dropped at sketch stage - in favor of photography. grrrr.
I decided to finish it anyway, leaving space for masthead and type. The upside: no editor second-guessing my every move.
It being a new year I felt it a good time to do a promo card. For most of my career I've tended to rely on large volume postcards, sourcebooks and recently, email. Efficient yes, but not particularly exciting. Returning to an approach I took in my early days I decided I'd do something more "high touch". If I were to make a new year's resolution it would be to do a few more of these types of promos through the year, but like most resolutions I can make no guarantee.
For this I chose a limited-edition postcard sized 'giclee' print. The edition is only 100 and will be sent to select recent clients as well as desirable ones. So in that regard it's as much a thank you card as promo card. The image is a recent personal piece. I gave the artist proofs as xmas gifts.
Using a large format 8 color inkjet I printed on sheets of heavyweight Crane textured 100% cotton paper. I cut the 36x44 inch sheets down to 18x22 in advance of printing to make the cutting more manageable. Each card will be given a wraparound with my web URL and mailed in an color envelope.
If you're an art director and would like to receive one, by all means email me and I will include you.
This is my artwork for KABOOM, the Picture Mechanics group show at La Luz De Jesus gallery. I worked with the good old Mondrian grid - something I haven't done since first year design class at art school. What seemed very limited to me back then, now seems much less so. I look forward to using it more. Later this summer I'll print this image as a 5 color screenprint.
I'll be arriving in LA on Thursday, so unfortunately will not be able to attend the opening, but I hope you will and have a great time!
The details again:
July 14 from 6-11 PM.
4633 Hollywood Blvd
Los Angeles, CA