posted: July 1, 2010

I was recently contacted by Lymari Acevedo, the new AD at AAA Traveler magazine about creating some lettering and illustration for a douple page feature about attractions and theme parks in California.
Lymari liked the Coney artwork I created a couple of years ago and suggested that it should have the same sort of feel.
Sometimes I'll do the rough for a job just in pencil, but quite often with this sort of commission, particularly when there's a lot of lettering, I'll work directly in photoshop and in colour.

I was given a pdf with a rough layout of where the copy would go which helped me know how much space I had to work with.  At this point, I'm not really tied to any exact colour scheme but I picked a couple of colours (pink/blue) for now as I find it hard to get a feel for this sort of layout if I work only in grayscale.

I was given a pdf with a rough layout of where the copy would go which helped me know how much space I had to work with.  At this point, I'm not really tied to any exact colour scheme but I picked a couple of colours (pink/blue) for now as I find it hard to get a feel for this sort of layout if I work only in grayscale.
The AD suggested making the background yellow.  I figured this would work well If I went with some brighter "fun-fair" type colours.

I got an email from Lymari to say it had been very well received which was lovely to hear as it had been a really fun job to work on.