SOS - Another good cause
posted:
All Photos by Lesley Rochat
Last month I worked with Katherine Botes at Saatchi & Saatchi, Cape town and contibuted some hand lettering to their latest campaign for the Save Our Seas foundation, a non profit organisation that works to preserve marine creatures and their environment.
Saatchi & Saatchi have a long standing relationship with the foundation and this latest campaign, "The Ocean speaks out" took place over three days at Muizenberg beach, C.T.
Day One: The team collect a number of large shells which are then fitted with a mini speaker and are placed back on the beach early in the morning for people to find later in the day. On holding the shell to your ear, a plea for help from the sea is heard and listeners are directed to the SOS website.
Saatchi & Saatchi have a long standing relationship with the foundation and this latest campaign, "The Ocean speaks out" took place over three days at Muizenberg beach, C.T.
Day One: The team collect a number of large shells which are then fitted with a mini speaker and are placed back on the beach early in the morning for people to find later in the day. On holding the shell to your ear, a plea for help from the sea is heard and listeners are directed to the SOS website.
Day Two: Another early start for the team. On this day, beach goers discovered messages in weathered bottles that had appeared to have washed ashore. Inside the bottles were handwritten letters from different sea creatures asking for help.
Each bottle contains a hand-written letter...
Five illustrators including myself (Ray Frenden, Cristina Guitian, Toby Newsome and Alex Latimer ) created the typography for each letter... Here's my letter from "Shawn the Prawn".
A fun little project with a really free brief.
Day Three: Probably the most "dramatic" element... a coffin appears on the beach with a sobering message on the front...
maybe not one for the kiddies!
Photos by conservationist and photographer, Lesley Rochet
Watch a movie overview of the campaign on Katherine Behance Portfolio
Watch a movie overview of the campaign on Katherine Behance Portfolio

















