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Linzie Hunter
Grow-from-a-bag!
posted:
Spring is here (I'm told) and with summer just around the corner, it seemed a good time to share the packaging project I worked on with Noted.
 
I had wanted to work with Doug at Noted for a while and was delighted to be commissioned to create some packaging for the tops of their new Grow-Bag kits.
 
I was given lots of free reign with these and only had to keep in mind that they should co-ordinate with the bag colours: Yellow (Sunflowers), Red (Peppers) and Orange (Pumpkins).
 
Here are my first round of roughs.  I mostly work in colour for sketches, and often directly into Photoshop.  It really helped to create a little mock-up to see which labels worked and which ones definitely didn't!




As I wanted to create a consistent look across the range, it made sense to keep the colour-scheme simple.  We both liked the yellow and black, so the next stage was to create the other two labels in a co-ordinating style.

Before going to final, I made some tweaks with the lettering and backgrounds.  Here is the final artwork and some product shots.




You can currently pick up a kit at Urban Outfitters UK or Urban Outfitters USA and at lots of other hip shops worldwide.
I have yet to plant out my balcony.


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Hunter is teaching at TutorMill, an online mentoring site for students of illustration!