From time to time I like to create promotional direct mailers designed to (or intended to) hold the reader's attention for longer than a standard postcard promo.
I've been interested in the important messages offered on Yogi tea bag labels (drink a lot of it) and the wisdom from fortune cookie fortunes, and thought they might make interesting concepts to illustrate. At the same time, I have been having some fun working up some new and varied creations in my digital style. At first, I thought a small booklet would do the trick - but I thought these as illustrated bookmarks might be better.
I am using eight pieces - stapled together, and hole punched to facilitate a possible hang up. Of sorts. Final size: 2.75 X 8".
The process to assemble something like this is time consuming - especially at first. But if it works well and there seems to be interest, I will consult my list of college or High School students (2?) interested in learning the fine art of illustrated-bookmark-making to help out. (Or I could just get the thing printed at a......uh, printer).
Projects such as this usually lead to some interesting assignments. The hope is that Art Directors might spend a bit of time going through this sort of thing - and remember it. Better yet - help prompt a concept / solution for a project - and in a way, 'creating' an assignment.
This is a re-composition of a recent piece I did for Harvard magazine. (will post later)
Most of these are created with some mixture of ink drawing, cut paper, collage - but all digitally brought together.
This is one I did a while ago - but I wanted to include it for overall balance. I wanted a piece with some sort of repeat / pattern...
The raw fury of the cutting room is something every prospective intern clamors for. Designed 3 per page, planet saved, trim kept to a min.
The bindery - whilst dangerous - smokes with excitement. Most of the action is found near the red arrow.
The hole-punchery - not for the timid or faint of heart. Please see red arrow for action.
I need assistance with putting together more of these. So I am on the lookout for an intern manager: applicants must have prior executive experience, extra time on their hands, big hair.
Some cut paper figures. Never made it off the cutting room floor to the scanner.
Here are a few details that might be hard to read on the others....
So if a black envelope arrives at your doorstep, do not despair.... Sip some hot tea, eat a fortune cookie, and read a good book... but don't loose your place.