John S. Dykes
December 2007
The U.S. Department of Transportation contacted me a while back and asked if I would be willing to participate in a new campaign they were undertaking. It is a multi-tiered multi-lateral campaign to reduce excessive driving speeds on our nations highways - something to which we all can relate. The main effort is to get crazy maniac drivers to slow the hell down through a series of well placed, thoughtful, slow the hell down signs. Art Director Marina Enahosa was a pleasure to work with - emailing words of encouragement daily - and even sending flowers and chocolates when the burden of coming up with another brilliant idea seemed, well, miles away. The designer, Feliciera - who like Cher and Madonna, goes by only one name - was a real pain in the ass. We chased concepts through 16 rounds of roughs and came full circle back to my original ideas. (Please don't send her a link to this.)
Here is the first in the series of new road signs - some of which you may have already spotted. Please feel free to post photos you may have taken while on the road.
Barack Obama - big supporter of slow the hell down.
Another Drawger spotted near Mast Blvd.
Recent Articles

People (16)

New Mix (7)

Various (12)

Zapko Mailer (7)

Graphic (18)

Sketchbook (3)

Cartoons (3)
Links to Articles
Dykes is teaching at TutorMill, an online mentoring site for students of illustration!