Steve Wacksman
Promoting The Goods
I've been sending postcards to AD's and designers since,like, the Pony Express days. They used to be crazy effective- the phones would blow up within a week and I need to hire children and migrant workers to ink and scan.
Those days, alas, are behind me. These days, promo postcards seem to be met with a deafening roar of collective indifference and have as often as not cost me money.
I sent my lunch money to the folks at Agency Access and have taken down somewhere in the neighborhood of a million e-mail addys and compiled them into a group. The plan is to mass e-mail these people until they serve up a gig or a cease-and-desist.
Does anyone of my rapt audience out there have any experience, good or bad, with this thoroughly modern pestering technique?
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