Bronx River Flotilla logo
Tom Vasquez, Steve Heller and I recently participated in a spate of logos and icons in the new identity for Bronx River Alliance. It was fun, mostly. The work was entirely pro bono and was done in conjunction with desigNYC, a new non profit dedicated to making New York City "better by design".  This photo was taken by yours truly. We went out to the Bronx several times and got a tour of the alliance facilities. The project took close to 6 months.
Below is some of the process, including Tom and I's sketches/ revisions, client feedback and typography. I'll be loading up some of the other ingredients that are part of the system but thought to offer this one up first.

Recent Articles

icons (4)

jazz (3)

illies (10)

logos (4)