Came across one of those logos you can't stand to look... primarily because it wasn't illustrated professionaly. I don't know if mines too much better but it was one of those things I had to do. Thoughts? Seems like a good company from what I can tell
drawn in 2.3 hours using scrap from Sony and New York Times Science section icons
below are some images and an interview with Chris Gash about our upcoming show in Montclair, NJ
Chris, what inspired you to host a gallery showing of illustrators in New Jersey?
The idea came together as I realized a lot of artists I admired lived here. Plus I love that we're so close, but just slightly down and to the left of New York City, this epicenter of illustration. Understandably no one mentions New Jersey when they talk about illustration and yet here we are. I remember emailing Hertzberg right after New Year's Day last year and mentioning it to him, and then to Wes and Betza. I remembered you telling me at the NYTimes one night that you were here, and that Lara lived in Maplewood. I heard Edel was here, and Joe, and Ana and I met at an opening and I loved that she was in Jersey City and staying there. Everyone always seems to be on their way to Brooklyn and it was cool to hear the opposite. I had no idea how to do any part of this so I just picked a gallery that I knew in Montclair and sent an email. I never expected a reply at all and when they said they were interested I realized I had to actually make this happen.
Montclair, as far as New Jersey cities go, is pretty urban. How do you like living there? is there an illustrator click that hangs out similar to "creative Mornings" In Brooklyn?
I moved out of Montclair about 10 years ago and I still miss it. It's a great city. I teach at the University so I'm there every week and it seemed like the right place for the show - close to the city, easy to get to and has a long history with artists and designers. In addition to the galleries, Montclair has its own art museum and hosts a pretty big film festival. I don't think there's a "spot" yet but a few of us have been hanging around Red Eye for coffee and illustration shop talk.
How did we get Joe and Edel to contribute original art for the show? I was initially convinced everyone was going to phone it in.
It was a very clever ruse. I had to make it seem like it would be easy and then once everyone agreed I made wild demands of their time. I emailed everyone these little NJ state silhouettes and I fully expected them to just doodle a little face on it. Instead, I started getting back all these crazy illustrations, it was pretty exciting. Me getting a drawing from Ciardiello…crazy.
You're primarily known for your illustrations in the New York Times. What is your most memorable experience with that gig?
Last year I ended a 10 year run with a weekly spot in Business Day, and 2014 is 10 years illustrating for Science Times. My first pro job ever was for Heller at the Book Review and I've since gotten to work with Nicholas, Brian Rea, Alexandra, PBS, John Hendrix, Steven Guarnaccia, and Matt Dorfman at OpEd…it's tough to pick a highlight from that lineup. Certainly one of the most memorable experiences was a live drawing video for Science/Health that was shot in a photo studio at the Times. That was one of the most exciting projects of my entire career (there's a link to it on my site).
Tell us a little bit more about the show and what patrons can expect in April.
The show is 10 illustrators living and working in New Jersey. They're from all over, and most have lived in NYC at one time or another, but they're all in NJ now - Ana Benaroya, Felix Sockwell, Lara Tomlin, Joe Ciardiello, Despina Georgiadis, Edel Rodriguez, Daniel Hertzberg, Wes Bedrosian, Greg Betza, and myself. Some of the art is published illustration, some is personal work, and some are brand new for the show. There will be a few pieces from each illustrator and possibly a pop-up gift shop with various products from the artists. The show will be up for two months but we hope to see a lot of people for the opening on Saturday April 19.
Hope to see you all in April. Pls RSVP on our FB page so we know you're coming. We'll have all kinds of things for sale; prints, posters, stickers, maybe even some Bruce car magnets. Peace, FS
a few weeks ago I was doing some authenticity/ letterpress research for Arturo's Osteria of Maplewood. It sent me back to the website of Louise Fili and I smelled something foul. After about 5 fimutes it hit me; Marie's of Chatham had the same logo as Aventino of Texas.
I sent the disparity to Marie's and let it sit a week (apparently they had replied to my facebook e mail acct which I don't check). Another post to their FB fan page I recieved a note from a distressed Marie. I went on to tell her about Louise Fili and asked who designed her logo. I sent the evidence to Steve Heller and Louise and someone @ Logothief posted something on it. Von Gitschka, Mirko Ilic and Bill Gardner are usually the stewards of the industry and I always appreciate anyone who dons the graphic design cop uniform
apparently Marie's, before they became famous on Diners Drive ins and Dives, didn't have much budget for a logo so they spent 24.95 on a "smashing" logo from an overseas company that promised dozens of options.
I tried to convince Louise to help Marie's out with a new logo but unfortunately she was on vacation and not able. She asked me to do it, which to be honest I felt kinda weird about but went ahead anyway. Carl, Marie's husband called and apologised and we seemed to be on the same page. So my first idea was to redraw their mark in the spirit of the original, portraying poultry and meat in addition to the pork. Apparently in NYC displaying a pig in your window is a sign that you're not kosher. In TX it means you're a BBQ.
70% of the menu at Marie's is poultry. So I chickened out (as did he)
I can't say how much pork they serve, but I had a decent pig offering.
This one- another from the scrap yard, sent to pasture- I drew for Joe Marienek and Micheal Bierut a few years ago.
ultimately Carl and Marie felt we needed a pig that resembled their original (which wasn't really original). So I did my best to retool it in my linear drawing style. The type is also hand drawn and fitted into a shape similar to their previous shell
to help solidify their new identity I offered up a number of ancillary items and ideas
this wednesday i will be dropping by with the kids to meet Carl and Marie, eat and get paid. It's not their fault they got swindled by a bad vendor. We all learned a little lesson here and Carl was kind enough to double my fee and I'm using it to spend at the restaurant. I've been there quite a few times and we really enjoy the brick chicken and friendly atmosphere. cheers peeps