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Edel Rodriguez
Project for McKinsey & Co.
posted:
Understanding Government in New Times

I was asked to create a cover and a series of full page chapter openers for a collection of essays about reinventing government published by McKinsey & Company.  The publication is published within the company and shared with their clients in governments around the globe.  I had been wanting to work with a three color palette on a large project for a while and this assignment gave me an opportunity to do so.   Red, green and blue are used in a variety of ways, on their own, and used transparently on top of each other, to create some of the other colors.  Thanks to Linda Rubes for the assignment and for helping move the ideas along.  Below are the rest of the images and some photos of the publication.
Building New Competencies

Designed for New Times

Transforming Government

Innovating Government Services


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