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Daniel Pelavin
How to Afford LA
posted:
I'm going to skip the song and dance and get right down to business on this cover that's showing up on newsstands all over Los Angeles today. Suffice it to say that the idea was to emulate the look of currency; yet another opportunity to play my hand as counterfeiter, forger, thief and all around rascal.
I imagine these are the kind of sketches that come to art directors in their nightmares.

Many adjustments, modifications and revisions occur during the arduous journey from sketch to final.

Still more changes on the path to becoming the cover of a major metropolitan magazine.

Et voila! The final art just before the descent into cover lines and bar codes.

And now, a bonus for those who are enjoying this on their iPhones, some gory details.









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