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Bill Mayer
Poony Poony
posted:
A frank discussion with your lungs and why we embrace the things that kill us...
Recently worked with NYC-ME on a new pitch for a COPD account, we did some directional thumbnails for character development and part of the direction was to create this little lung character. These are the thumbnails I sent, and the direction they went in was a light line and simple color, to keep the subject matter less serious.

Here are the little thumbnails of the directions I pulled out and did a little color study of the two, I felt had the most potential. This was a huge amount of work done over one weekend included hundreds of thumbnails maybe thirty pieces of finished illustrations for print and story boards. After all of the smoke cleared I took the little direction they didn't go in and made it into a little comic called Poony Poony. A frank discussion with your lungs and why we embrace the things that kill us. I sent it to Susanne Frenk the art director she thought it was hilarious.

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