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Bill Mayer
April 2011
All Bundled Up ,
posted:
I know this image is very direct and simple, But I loved the colors and the moodiness the black gave the illustration. © Bill Mayer 2011

Sept illustration for SooJin Buzelli at PlanSponsor.. This article's title was "All Wrapped Up." It was about bundling services in your retirement plans. The initial thumbnail direction went with the bundling idea, but they were all in the wrong direction as far as the concept. She said "Sorry I wasn't clear about the "bundled" concept. It's more about having all services from one place. Bundled service. Can you focus on bundled coming from this direction? Having everything included. All service from one place." SooJin put me on the right track and this is actually the the second round of thumbnails . Much better direction and this round had a few that I thought could work. SooJin asked me which one I liked, and being all wishy washy I put it back on her. She picked the three directions she liked and I tightened them up a bit so we could decide. She asked me again which one I wanted to finish and again I couldn't make up my mind, so used to having someone tell me what to do. Lee never asks me what I want for dinner, she just puts it down in front of me. I mean, making up your mind is hard when there are so many good choices. Finally, tired of waiting  for me to assert myself, she picked the man with the drawers.
There are so many ideas on this sheet of thumbnails I can't wait to find a place to use a few more. © Bill Mayer 2011

Now I have to forget about the others and hurry finishing this little drawing. I did a final sketch, asked if she needed to see it and she said she didn't. So on to the final. This little spot went really quick. I did the figure in airbrush and the rest in Photoshop.It just felt right to put it on a dark background. Made it a bit more moody. Being done early can be a problem so I tried some different backgrounds, Let it sit around for a day or so. This is not a luxury I am used to having. Most of the time deadlines are looming and help curb the indicision. Anyway, I was thrilled to be back on one of SooJin's little post-its. All and all i think the little spot turned out pretty cool but there are a couple more of those ideas I still want to bring to finish....
Here are the three direction SooJin picked to tighten up. © Bill Mayer 2011

© Bill Mayer 2011

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