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IS THIS A CUTE COW OR WHAT?

MAY 5, 2010
Is this a cute little cow or what? He's sad because nobody is drinking milk now that they have Chocolate formula for kids....naturally © Bill Mayer 2010
Okay here's a little job we finished a couple of weeks ago.These little guys are for a print campaign for Enfagrow, a chocolate formlula for toddlers.This article will show a  typical character development and some edited steps to get to the final process. The client ran into legal hold half way through but luckily they liked the direction and ended up finishing these after some small delay. Saatchi and Saatchi / Joseph Pompeo: Art Director  Bill Mayer: Illustrator
He's drinking Chocolate formula for kids....naturally © Bill Mayer 2010
cute little boogers...
They were used used in a variety of sizes so they needed to read fairly small, so we kept them on the simple side.

Some of the thumbnails I think the ones they chose were, # 11 for the kid and # 40 for the cow. A few modifications and we're off and running....

FINAL WORKING SKETCH FOR  COW
FINAL SKETCHES ON KID
 

The client was trying to decide between black and white cow and a brown cow so I did a few little color studies....I thought the eyes showed up better in the brown cow, Joe and the client agreed.the horns ended up on the cutting room floor...

 

Topical: JUST WORK  THE LAB