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Andy Ward
Eliminate The Hate
posted:
Messages of love. These are a few ideas I produced for an apparel line for Custo Barcelona a while back and couldn’t find the right moment to post. As St Valentine’s day fast approaches I offer a few messages of love longed for, love lost, love lived, and love learned. I was asked to strip my style back for these to a limited palette suitable for screen printing. A little experimentation with some hand painted/printed textures and some vintage hues.
The Love vs. Hate final image (on the left) was put through a halftone to fulfil the brief but I preferred the look of the original ink wash version pre halftone so I've posted that below too.
Right at the bottom of the post are a few detail grabs as these were designed to be printed large and the details seen close up.

Looking back on these they feel quite lyrical. I listen to mostly soul/jazz so some of those punchy yearning soul calls probably influenced these.
I kept this style of working running for a little while for Custo then as is the nature of fashion it was buried as new ideas developed for new collections. A lost love.

 










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