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Andy Ward
DO THE GREEN THING
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Environmental charity Do The Green Thing is creating 23 posters from creatives, designers, and artists in support of WWF’s Earth Hour.


The 23 posters are being published daily from March 1st leading up to Earth Hour (8:30pm GMT) on the 23rd March and are designed to inspire people to take simple green actions at home, school, or at work.
The Green Thing have a unique take on using creativity to commuincate their message, which co-founder Andy Hobsbawn shares here in an inspiring TED lecture. Anyone weary from the onslaught of green diatribe would I’m sure find their take refreshing and fun. There’s no guilt trip, no enforced policy, no B-movie horror scenes. Just some solid creativity and a new way of looking.
The Green Thing focusses on 7 things we can do to make a change -

Walk the Walk
Easy On The Meat
Stick With What You Got
Human Heat
All consuming
Stay Grounded
& Plug out.

There are some great interpretations of those themes in the poster campaign whose contributors include Tom Uglow -  Creative director at Google, Patrick Cox  - designer of the London 2012 logo, Eddie Opara of Pentagram, and Illustrators Pete Fowler,  Andrew Rae, & myself.

The posters are being published daily on the Do The Green Thing blog as well as being promoted by the WWF and other bodies. A limited run of 23 of each of the prints are available for £23 each from their online store & all  proceeds go to supporting the Green Thing.

Below are some of the posters published so far. My one is published today and is at the bottom of the post along with some sketches.

DO THE GREEN THING!
Joe Stephenson, Pentagram designer & Andrew Rae, Illustrator

Tom Uglow, creative director at Google & illustrator Pete Fowler

Michael Bierut, partner at Pentagram & Dan Norris and Ray Shaughnessy, creative directors at Wieden Kennedy

Sophie Thomas, co-director of design at the RSA and my poster.

My poster for Do The Green Thing
a couple of earlier ideas, one inspired by Lennon's 'Give Peace A Chance' and another taking the route of Saul Bass.



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