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Andy Ward
UCSC CARES mental health awareness campaign
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JWT recently commissioned me to produce a series of posters for a mental health awareness campaign currently running at the University Of California's Santa Cruz campus. The campaign uses a series of saccharin animal chracters whose underlying mental health issues betray their assumed mental state. The posters invite the students to take a closer look at their fellow students who may be displaying the subtle signs of one of the conditions highlighted in the campaign.
The first poster in the series highlights eating disorders and shows an anorexic unicorn unnecessarily at issue with it's own body image. The client requested a no holds barred assault on the eye, 100% artificial colouring approach. I bled my mac dry on this one.
Poster 2  highlights the signs of depression with a penguin breaking away from a socially active group to stand near the void and analyze his existence. And poster number 3 draws attention to the signs of stress with a nervous, over active bunny taking out his frustration on his environment.

go forth my animals and do good.



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