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Andy Ward
Modify Watches
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Released today is my second collection for Modify Watches,  'Dia De Los Muertos'.  It seemed a fitting theme for the autumn/winter collection as colours come about and the cold begins to bite as we head towards the end of October and on to Winter.
Themes of life and death, past & present coming together without boundaries referencing the traditional Mexican imagery of the celebrations and a sprinking of tattoo styling. It's inevitable that the theme of good & evil surfaces when decorating skulls with colourful flowers and hearts. I like this narrative running alongside, it maybe provokes a little reflection on the grander themes of our lives.
And when done reflecting on the grander themes of your life, you can also tell the time with them so you'll never miss your favourite TV show.

I designed these on a wet train journey home from London. I made about 30 thumbs of ideas and worked up the best 4 in ink and wash when I got back to dry land.

Modify make modular watches so once the main face is purchased you can collect coloured straps and mix and match the faces and straps. The faces pop in and out of the straps in the blink of an eye.
Below is my summer collection for them, 'Hawaiian Flora'. I strayed out of the boundary and used the 1.5 inches of face space in a differnt way for those.
I hope you enjoy them.




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