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Andy Ward
Nice To Greet You
posted:

It feels good to be breathing new life into a piece of work that's been really good to me. My Animals Of Africa chart, produced for fashion label Custo Barcelona back in 2005 had a hedonistic but brief life for a natural history chart, appearing on dresses, skirts & tee shirts, burning out around 2007.  The animals then gained new life and the piece became a series for a second label featuring on leather accessories producing handbags, wristlets, purses and keyrings.  Since 2012 I had had them sitting in my old web store selling occasional prints but I've always felt a little sad to see them locked up in the store and felt that now their licenses were back with me I should do more with them.
The original Animals Of Africa chart, and now as giftwrap & greetings cards

I moved studio a couple of months ago, shook up my routine and looked over the series afresh. Over the period of a night and day I sketched out the groundwork for a greetings card line and worked out an MO for a brand. I’ve taken the Animals Of Africa beyond their formal chart designs into a series of message greetings from get well cards and good luck cards through to birthday and retirement cards.

 

The animals now feel liberated, out there serving a purpose and doing a job. Relaying their mindful messages! They now form part of the Flora & Fauna collection of Andy Ward Studio. I’m so happy to find a project that allows me to combine my illustrative style, humour, love of design & natural history all in one product. I can’t remember the last time I worked so furiously. I have so many ideas for this project that’s it’s become a refreshing reminder of just why I love the plain and simple act of drawing, studying  a subject.


 

The back of each card offers information on each animal

The Flora & Fauna collection seen in their natural habitat

 Sometimes it takes a long time for a piece of work to find it’s purpose and I feel as though I’ve got a grip of Animals Of Africa now as it becomes a starting point, a point of departure, the most exciting place to be as a creative.

Many thanks for reading!

Oh and of course, Jolly Jolly and all that.
 
AOI Award winner!
posted:
I’m very pleased to announce my Anorexic Unicorn poster illustration from the University Of California’s summer 2013 mental health campaign has been awarded this years AOI Award for Advertising & Design. I posted this project on Drawger as it went live last summer and I'm so happy to see the campaign result in this award. A big thank you to the AOI and everyone at UCSC, JWT New York, and my agents Gerald & Cullen Rapp for making the project happen for me.
Professional or not, I cried when I received notification of this award. It meant that much. The AOI have published an online interview and some background information on the project to accompany the award which can be found here
Below are a few more recent jobs, thanks for reading!


Over the Easter period Morrisons, a major UK supermarket chain commissioned me to produce a clan of 'Cel-EGG'rity' hand painted eggs as part of an interactive Twitter campaign. Members of the public tweeted suggestions for their favourite 'Cel-EGG-rity' pun and I would respond and paint them the same day, documenting the process and providing video footage and photos to post on Twitter. I painted three eggs per day over a 6 day period then photographed and re-touched them in the studio for delivery by 5pm each day.
There was a tight learning curve on this project as I work digitally and I've never painted an egg. Pressure clears the head and working to a tight deadline meant mistakes were quickly weeded out and not made twice. The technical issues with this job threw up some interesting challenges. Blown eggs tended to explode when heat drying paint to maintain the process at speed. Long boiled eggs would often leak moisture droplets at heat too as porous holes opened. I tried ceramic eggs, goose eggs, bantam eggs, duck eggs & chicken eggs of all colours and shapes. I found the most success with white duck eggs as the surface is less porous and much smoother with a little extra size to accomodate the artwork.
Next issue was getting my flat sketched celebrity portraits translated onto an egg shaped sphere. All eggs are a different shape so a universal template for sketching onto was useless. I reverse pin cushioned my sketches in photoshop and then projected the sketches onto each egg with a digital video projector. The reverse pin cushion effect was to counteract the bulging caused by projecting a flat image onto a sphere. This only gave a very rough image for me to mark out the key areas/measurements on the eggs in pencil very lightly. The most part was done by eye. There is no command Z in the real world, no undo so I take my hat off to every illustrator out there who works treaditionally. The pressure to perform without mistake over several days with no hard drive back up and no undo option gave me a completely new perspective on many of the illustrators work I admire. You are truly in another league!
I was commissioned initially on a friday to do a 3 egg project trial over the weekend before the Twitter launch which was to include all photography as well as producing the eggs. I took a gamble and spent hundreds of pounds on photographic studio equipment along with everyting I needed to produce the eggs. As much as it is important to always be upfront and honest with clients about what is creatively possible there must also be moments of complete abandon in the decision to take on a job. These moments are some of the most exciting I ever feel in my work, a commission that scares the hell out of me and the challenge to deliver. The initial thrill of agreeing a budget and getting the green flag are an incredible feeling but I much prefer the shear hell two days later when the fear kicks in. This is the best motivator and I've found this much more productive than inspiration.
Eggy Stardust and Stephen Fried sketches with Fr-EGGy Mercury being painted

Yolko Ono is at the top. The bottom two are Stephen Fried and Fr-EGGY Mercury. John Hen-non was the first egg I painted.



I am currently producing an ongoing series of covers for the Penguin books Women Of Our Time series. I have been making cover portraits of some truly incredible women, two of whom are Rachel Carson and Amelia Earhart who are below. I will post more on this series as it evolves. I especially enjoyed working on Amelia's portrait as that's the exact pose I too retain for several minutes each time I am briefed.


Thanks again for reading!
WALK DON'T RUIN
posted:

Last year I was invited to be a part of Do The Green Thing's poster campaign in support of WWF Earth Hour. DGT have teamed up with WWF this year for a larger campaign and I was invited back to contribute again.
Do The Green Thing is the brainchild of the creative force of partners at Pentagram who seek to promote green awareness through creativity. This year DGT/WWF have commissioned 29 posters from illustrators, designers, fashion designers, & photographers to highlight issues ranging from eating less meat through to walking more. The posters are being released one by one through March leading up to WWF Earth Hour on the 29th.
This years 29 contributors have been pretty exciting and have included creative talents such as Sir Quentin Blake, Neville Brody, Vaughan Oliver, Sir Paul Smith, David Shrigley, Marion Deuchars, Rankin & Josh Higgins.
Each contributors poster is being sold in a limited run to support Do The Green Thing. Posters avialable through the DGT blog. 
Please pass these messages on, they will hopefully inspire a few more people to Do The Green Thing and switch off for Earth Hour on the 29th. That's tomorrow... light's out.

Each poster presentiation has a little write up and artist comment on the DGT site, my write up is here -

 

Don’t Ruin by Andy Ward 11/29

Illustrator Andy Ward has created a vintage poster for a vintage climate change tip - drive less and walk more. His dynamic and provocative poster contrasts the rage and rush of driving with the peace and happiness of going by foot.

“My poster is an invitation to slow down and smell the flowers,” says Andy. “To break the habit of needing to be everywhere at once and instead letting your feet take you there instead. They evolved for that very reason, to take us places. Enjoy planet earth from the beauty of your own two feet, ‘Walk Don’t Ruin’.”

Why?

Cars are responsible for nearly 15% of the world’s CO2 emissions. They’ve made us lazier, our cities hazier, and they have drowned out the sounds of the street with their revs and roars. Instead of driving, go by foot and feel on top of the world.

How?

If a journey is more than a stones-throw but less than a mile then you can walk it.

Posters by Marion Deuchars & Sir Quentin Blake

Posters by Sue Timney & David Shrigley

Posters by Neville Brody & David Shrigley

The campaign was launched with a show in Pentagram's london office. The posters were shown on long dinner tables lit by candlelight as a nod to Earth Hour. On a personal note I was very pleased to see my poster shown next to Sir Quentin Blakes. The little kid in me who grew up with his work was squeaking with joy.
Thanks for reading. Now DO THE GREEN THING! Earth hour this saturday 29th March 2014. Turn those lights out and continue to WALK DON'T RUIN!
Eliminate The Hate
posted:
Messages of love. These are a few ideas I produced for an apparel line for Custo Barcelona a while back and couldn’t find the right moment to post. As St Valentine’s day fast approaches I offer a few messages of love longed for, love lost, love lived, and love learned. I was asked to strip my style back for these to a limited palette suitable for screen printing. A little experimentation with some hand painted/printed textures and some vintage hues.
The Love vs. Hate final image (on the left) was put through a halftone to fulfil the brief but I preferred the look of the original ink wash version pre halftone so I've posted that below too.
Right at the bottom of the post are a few detail grabs as these were designed to be printed large and the details seen close up.

Looking back on these they feel quite lyrical. I listen to mostly soul/jazz so some of those punchy yearning soul calls probably influenced these.
I kept this style of working running for a little while for Custo then as is the nature of fashion it was buried as new ideas developed for new collections. A lost love.

 








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