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Fight Like A Dog
posted:

When I was just out of school, I showed my portfolio to a few Salt Lake City ad agencies. Ryan Anderson (now at Fluid) was one of the of the art directors I met with....
13 years later I got a call from him for to do a call for entries poster for the SLC chapter of the American Advertising Awards.

The four taglines to pick from were - Dog and Pony Show - Fight Like A Dog - Dog Eat Dog - and - Calling All Publicity Hounds.
The other two illustrators were Christopher Thornock on the left and David Habben (who referred me) is on the right.
Here's a gif of my process. They asked me to do some type for it, but I only did some dummies of it, because I knew that they would have to tie all these together with a unified type and that's what's ended up happening.
Photos from the awards gala. It's so great for an ad agency to center a campaign around illustration. Kudos to Fluid.
What happened to - Calling All Publicity Hounds?
Well the printing sponsor only wanted to do 3 posters apparently, which after I heard it saddened me, because I had almost picked that one.
So I tried to save it. I did a quick version in photoshop for the entry website.
It didn't end up being used because it just didn't fit the sepia look that evolved in the end, but I thought it was worth posting here.
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Nabaum is teaching at TutorMill, an online mentoring site for students of illustration!